Target Rips Itself Off: Makes Worse Clothing Than Before

Ohai tackity tack tack capsule collection from Target! We all saw the fledgling beginnings of this possibly good idea: Erin Fetherston for Target was kind of cute...I guess...Proenza Schouler was awesome, as was Luella Bartley, so obvi Target is a bit hit (Jovovich-Hawk, Libertine) and miss (Patrick Robinson, Alice Temperly). But this time Target's done the (inevitable) unthinkable: they've ripped themselves off. Presenting Target's Go! International for Target. Yeah, it totally sounds like Kevin Drew titled the collection, but don't be fooled, this collection is red hot (not!)! It's full of geometric prints, colorblock shifts, and straight up asymmetrical madness! Shit is going down!

The funniest thing about this whole shabang is the fact that their home/domestic collection is more fug than the Mossimo bullshit they keep pimping out season after season. Everything is just sooooo...tack tack tack it up! It's almost like the design team of Target consists of Hannah Montana loving 13 year olds and 17 year olds with two credits from Home Ec. No lie.

It's currently clogging up the fluorescent lit aisle ways of the Big Red Bulls-Eye and prolly will be until Target finds some other designer to force a collabo with. I'm thinking Sean John...maybe a "No Bitch-Asses" on a pre-shrunk cotton shirt for 15.99 hanging up next to the neon green "Frankie Says Relax" tee? Just a thought...

Your electric bird,
Erika